Bits & Pretzels main stage

ETA:
Entrepre-neurship reimagined

This year at Bits & Pretzels 2025, UnternehmerTUM, Novastone, Deutsche Bank, and Tengelmann Growth Partners are putting Entrepreneurship Through Acquisition (ETA) center stage for entrepreneurs ready to build with impact, investors hungry for outperformance, and business owners seeking the next chapter.
Join 500 top CIOs at the invite-only AI Summit for CIOs at Bits & Pretzels. Gain insights, engage in high-impact discussions, and connect with AI experts and peers to explore real enterprise AI solutions.
Join the 2026 Waitlist

Start ahead, not from scratch

Think founding a company means high burn rates, and years before profit?
Think again.


With Entrepreneurship Through Acquisition (ETA), you acquire a proven, profitable business, often from an owner looking to retire, and take it to the next level.

In Germany alone, thousands of small and medium-sized enterprises (SMEs) are facing the "succession gap".

ETA isn’t just a path to entrepreneurship. It’s a way to preserve businesses, protect jobs, and strengthen local economies.

3 reasons Why ETA is the smartest move right now

For
entrepreneurs

Entrepreneurship Through Acquisition (ETA) offers a new perspective on entrepreneurship:
instead of starting from scratch, this approach acquires and grows existing businesses. Less risk, more reward, and the thrill of steering an established ship into new waters.

For
Investors

Returns with real-world impact.
ETA deals have historically outperformed many traditional asset classes while safeguarding entrepreneurship and economic value in the real economy.

For
Society

Closing the succession gap = securing our future.
Thousands of thriving businesses are at risk of closing not because they’re failing, but because there’s no one to take over. ETA keeps them alive, sustaining jobs, supply chains, and local prosperity.

The first-ever ETA spotlight
at Bits & Pretzels.

It’s the start of a movement.


Together with UnternehmerTUM, Novastone, Deutsche Bank, and Tengelmann Growth Partners, we’re making ETA impossible to ignore. If you aspire an alternative entrepreneurial career, care about securing businesses or are interested in backing this with investment, this is where you need to be.

“Given the massive succession gap, multifaceted approaches will be needed in the coming years to lead the Mittelstand, which after all accounts for 99% of companies in the EU, into the future. This structural development is also an opportunity for entrepreneurially-minded individuals who are intrinsically motivated by passion and commitment,
not solely by financial upside. Entrepreneurship through acquisition
(ETA) could contribute to transforming the Mittelstand, driving
innovation across the board, and ensuring sustainable growth.”

Christian Mohr
CCO & Managing Director, UnternehmerTUM

Own the future – By acquiring it

Join Bits25 - let’s learn, discuss and explore the topic together!

Here is a glimpse into the
whole Bits Experience

Bits & Pretzels main stage

DAY 1 + 2

Conference

Two days filled with networking, masterclasses and a highly curated speaker line-up, providing you with resources for your growth.

Limited to 7,500 attendees
Curated founder-investor ratio
21,000 founder-investor meetings
Startup Exhibition & Pitch contest
390bn US-Dollar of assets under management at the event
Inside the Festhalle Schottenhamel at the Oktoberfest site.

DAY 3

Oktoberfest

Doing business at the Munich Oktoberfest sounds crazy? It is – but the most unique networking experience you’ll ever make!

300+ Tables at Schottenhamel Tent
250 Table Captains: industry experts hosting a table
2 orgaized liquid networking sessions
1 unique experience: that lasts a lifetime, be there to believe that

WHERE WE COME FROM.

Bits & Pretzels started as founders breakfast with just 80 participants. We dared to start and the spirit of supporting founders continues in 2026 and beyond.

Join our mission in helping founders shaping a better future.

Experience the business magic of Oktoberfest

Oktoberfest attracts millions—a unique blend of culture and tradition.
A key networking event—connect in a special setting.
Business at Oktoberfest? Now’s the time. Join us this September!
Richard Branson as a Table Captain sitting among the attendees at an Oktoberfest site