A Partnership
That Delivers

Amplify your brand, showcase your product and expertise, generate relevant leads,
all while shaping the future of European tech innovation.

Eleven Labs, SAP, Conduct AI, Die Techniker, PwC and Fraunhofer have already made their move.

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Why Leading companies Bet on Bits & Pretzels

Relevant Visibility
for Your Brand

Showcase your brand in the central exhibition area and on handpicked placements, from digital logo exposure to individual solutions.

Generate Qualified Leads that convert

Connect with potential partners and leave with a pipeline full of relevant leads and customers.

Position Yourself as a Thought Leader

Share your vision and expertise with an audience that’s shaping the future of tech and business.

Represent your country within the ecosystem

Position your country as an innovation hub, connect with founders, investors, and attract talent at Bits & Pretzels.

Generate relevant leads directly at your Booth

Select from flexible booth and lounge packages that match your goals and presence at the event. Whether you need a compact exhibition stand or a spacious lounge area, our standardized solutions help you showcase your brand and engage meaningfully with your audience.

BOOTH SIZE SMALL

Size: 2 x 2 m

BOOTH SIZE MEDIUM

Size: 4 x 2 m

BOOTH SIZE LARGE

Size: 4 x 4 m

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If you want to position your company at Bits & Pretzels

Success Stories

Gold Partner Success Story

Showcasing AI innovation to drive product adoption

Through curated content, strong branding, and a central booth, SAP showcased its AI solutions and engaged sales-relevant decision makers from startups to enterprises.

At Bits & Pretzels 2024, SAP showcased its AI portfolio, engaged 300+ CTOs at the CXO Summit, and generated 500+ leads at a high-traffic booth, reinforcing its leadership in enterprise innovation.

Generated 500+ leads at their high-traffic booth

Showcased SAP’s AI portfolio on stage and in 1:1 meetings 

Strengthened SAP’s thought leadership in AI and enterprise innovation

Country Partner Success Story

Amplifying Sweden’s
startup ecosystem

Through targeted exposure and curated networking, Business Sweden amplified its ecosystem’s presence at Bits & Pretzels, connecting startups with international stakeholders.

Business Sweden attended Bits & Pretzels 2024 to promote Swedish innovation and connect startups with the DACH market. By showcasing Swedish startups in the exhibition and country pavilion, they providedhigh visibility and investor accessto participating founders.

Ecosystem access: Facilitated40 investor meetings for a single startup, demonstrating strong investor interest.

Startup exposure: Swedish startups receivedhigh visibilitythrough the Startup Exhibition. 

Innovation hub Sweden: Strengthened Sweden’s position as aleading hub for innovation in Europe.

Are you ready to become a partner?

We analysze your individual goals and needs, and show you the variety of our products and showcase possibilities.
We make tailored recommendations for your business targets.

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