PR Manager & Marketing Assistance (M/F/X)
Do you want a job to care about? You will have one as soon as you join the Bits & Pretzels team. We are organizing two major European events. The leading festival for startup founders and biggest gathering on healthtech innovation. We are connecting founders with venture capital, partners, and new clients. Therefore, we are helping founders create technology that improves the lives of all of us.
Your Role
Elevate the narrative of Europe's premier event circuits as our PR specialist, where your creativity and strategic vision will shape the storytelling of the Bits & Pretzels Festival. This pivotal role invites you to harness the power of content to captivate, engage, and inspire our diverse audiences, setting new benchmarks in event marketing excellence.
Your tasks & responsibilities
• Develop and execute PR strategies to strengthen the brand’s media presence Europe-wide
• Serve as the main contact for journalists, editors, and media partners
• Write and distribute press releases, media advisories, and official statements
• Coordinate interview requests and media opportunities for founders and speakers
• Maintain and update the press mailing list and media database
• Organize and manage on-site press accreditation and support during events
• Prepare press kits, background materials, and key messaging documents
• Monitor media coverage and compile regular press clippings and reports
• Collaborate with the content, marketing, and social media teams to align messaging
• Build and nurture long-term relationships with key media outlets, especially in the startup, tech, and business sectors
• Support in crisis communication and reputation management- Help with administrative tasks related to marketing and event production
Your Profile
• Degree in Communications, PR, Journalism or a related field- 2+ years experience in public relations, communications or media (agency or in-house)
• Proven track record of media placements and campaign results
• Experience in events, startups, tech or business journalism is a strong plus
• Familiarity with media monitoring tools and press distribution platforms
• You’re a natural communicator – clear, compelling, and confident
• You build strong relationships with journalists and media partners
• You understand news cycles and what makes a story relevant
• You’re organized, reliable, and can juggle multiple topics and deadline
• You speak fluent English and German and can write editorial-quality content
• You’re calm under pressure and unafraid to take ownership
Why Bits & Pretzels?
- Competitive Compensation Package: Receive an attractive salary and benefits that reflect your valuable contribution to our team.
- Unique Team: Collaborate with a group of passionate, innovative professionals who are dedicated to making a difference in the event industry.
- Unforgettable Moments: Experience the thrill and satisfaction of seeing thousands of attendees engage with the initiatives you've implemented.
- Prime Location: Thrive in a modern office situated in Munich's vibrant heart, nestled between Viktualienmarkt and Gärtnerplatz.
- Free Office Perks: Enjoy a variety of complimentary office drinks and top-notch espresso to keep you energized and motivated throughout your day.
- Work-Life Balance: Benefit from flexible working hours and home office options that support your personal needs and productivity preferences.
- Health and Wellness: Take advantage of subsidized access to various sport facilities through the EGYM Wellpass membership, promoting a healthy and active lifestyle.
- Exceptional Insights: Gain unparalleled experience and knowledge in organizing major events, offering you a comprehensive perspective on the industry and enhancing your professional growth.
About us
Startup Events GmbH is the company behind the Bits & Pretzels events. In 2014, Bits & Pretzels started as a small founders' breakfast with only 80 participants.
Today, 5,000 founders, the world's leading companies, and the most inspiring speakers join our annual festival and Bits & Pretzels HealthTech is on the way to become Europe's most important event for healthtech innovation. We all share our belief that entrepreneurship and innovation can drive positive change in Europe and all over the world.
This extraordinary development was only made possible by a hard-working team. With the belief in our success, we convinced personalities like Michelle and Barack Obama, Arnold Schwarzenegger, Jessica Alba, Michel J. Fox, Ariana Huffington, and many more to speak at our events.
With us, you'll have the opportunity to make an impact, learn from the best, and be a part of an innovative and supportive community. And the best part? You can do this from the comfort of your home or join us in the bustling city of Munich. We offer the flexibility of a fully remote role, too!
How to apply?
If you are sharing our beliefs and want to help us push boundaries: Apply today by sending us your CV and a few sentences about your motivation. Please also include your earliest starting date and salary expectations.
We are looking forward to hearing from you.
Your Bits & Pretzels Team
Rumfordstraße 15
80469 München