Content Marketing Lead (MFX)

Elevate the narrative of Europe's premier event circuits as our Content Marketing Lead, where your creativity and strategic vision will shape the storytelling of the Bits & Pretzels Festival and Health.Tech Conference. This pivotal role invites you to harness the power of content to captivate, engage, and inspire our diverse audiences, setting new benchmarks in event marketing excellence.

• Demonstrated expertise in content marketing, with a track record of designing and executing successful content strategies for large-scale events or brands.
• A master storyteller with exceptional writing and editing skills, capable of crafting engaging narratives that resonate with a variety of audiences.
• Proficient in content management systems, social media platforms, and analytics tools, with the ability to translate data into actionable insights.
• Strong leadership qualities, with experience managing a content team and collaborating with cross-functional teams to achieve shared goals.
• Innovative and forward-thinking, with a passion for discovering new content formats and distribution channels to enhance audience engagement.
• Excellent organizational skills, with the capacity to manage multiple projects simultaneously in a fast-paced environment.
• Dynamic communicator, adept at presenting content strategies and results to stakeholders at all levels.

• Develop and oversee a cohesive content marketing strategy that amplifies event themes, highlights key speakers, and showcases unique attendee experiences across multiple channels.
• Lead the creation of compelling content, including blog posts, social media content, email newsletters, and video marketing, to build anticipation and drive registrations.
• Collaborate with the marketing, event, and design teams to ensure a unified and impactful content message that aligns with overall event goals.
• Analyze content performance metrics to continually refine strategies, ensuring maximum engagement and ROI.
• Manage a team of content creators, editors, and freelancers, providing guidance and inspiration to produce high-quality content.
• Stay ahead of content marketing trends and technologies, incorporating innovative content formats and distribution strategies to keep our events at the forefront of the industry.
• Foster a culture of creativity and experimentation, encouraging the team to explore new ideas and storytelling techniques that resonate with our target audiences.

• Competitive Compensation Package: Receive an attractive salary and benefits that reflect your valuable contribution to our team.‍
• Unique Team: Collaborate with a group of passionate, innovative professionals who are dedicated to making a difference in the event industry.‍
• Unforgettable Moments: Experience the thrill and satisfaction of seeing thousands of attendees engage with the initiatives you've implemented. ‍
• Prime Location: Thrive in a modern office situated in Munich's vibrant heart, nestled between Viktualienmarkt and Gärtnerplatz. ‍
• Free Office Perks: Enjoy a variety of complimentary office drinks and top-notch espresso to keep you energized and motivated throughout your day.‍
• Work-Life Balance: Benefit from flexible working hours and home office options that support your personal needs and productivity preferences.‍
• Health and Wellness: Take advantage of subsidized access to various sport facilities through the EGYM Wellpass membership, promoting a healthy and active lifestyle.‍
• Exceptional Insights: Gain unparalleled experience and knowledge in organizing major events, offering you a comprehensive perspective on the industry and enhancing your professional growth.

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Startup Events GmbH is the company behind the Bits & Pretzels events. In 2014, Bits & Pretzels started as a small founders' breakfast with only 80 participants.

Today, 5,000 founders, the world's leading companies, and the most inspiring speakers join our annual festival and Bits & Pretzels HealthTech is on the way to become Europe's most important event for healthtech innovation. We all share our belief that entrepreneurship and innovation can drive positive change in Europe and all over the world.

This extraordinary development was only made possible by a hard-working team. With the belief in our success, we convinced personalities like Michelle and Barack Obama, Arnold Schwarzenegger, Jessica Alba, Michel J. Fox, Ariana Huffington, and many more to speak at our events.

With us, you'll have the opportunity to make an impact, learn from the best, and be a part of an innovative and supportive community. And the best part? You can do this from the comfort of your home or join us in the bustling city of Munich. We offer the flexibility of a fully remote role, too!

If you are sharing our beliefs and want to help us push boundaries: Apply today by sending us your CV and a few sentences about your motivation. Please also include your earliest starting date and salary expectations.

We are looking forward to hearing from you.

Your Bits & Pretzels Team